A sociable person who values loyalty, trustworthiness and morality in the people I work with. Young enough to have the drive and energy to get things done and be active. Mature enough to understand the dynamics and how best to deal with certain situations. Skilled with a strong technical background complimented with a passion for product growth.
I am a seasoned professional specialising in Product Development, a trailblazer in the dynamic realm of technology and innovation. With an illustrious career marked by leadership excellence, I have extensive experience in steering Product and Software Engineering teams towards unparalleled success.
My strategic vision revolves around cultivating growth, delivering cutting-edge solutions, and ensuring optimal returns on investment. My adept management style is consistent in any environment and fosters creativity that meets expertise, resulting in products that redefine industry standards.
Expertise That Drives Excellence: Unleashing the Competencies and Skills
Product Development Departments Formed
Awards Won
Cups of Coffee
Innovative Projects Complete
Empowering Success Through Expert Product Development, Management, and Software Engineering Services.
Assist companies in defining and refining their product strategy to align with business objectives. Offer insights into market trends, competitive landscapes, and potential opportunities.
Provide leadership training and guidance to product development and engineering teams. Implement strategies to enhance team collaboration, productivity, and innovation.
Conduct workshops to stimulate and capture innovative ideas within a team or organisation. Facilitate brain storming sessions focused on fostering a culture of creativity and continuous improvement.
Conduct technical architecture reviews to ensure scalability, security, and efficiency of software systems. Offer recommendations for optimising technical infrastructures.
Consult on data analytics frameworks to support product decisions and measure performance. Advise on KPIs and metrics relevant to product success.
Assist companies in adopting agile methodologies for more efficient and adaptive product development. Facilitate agile training sessions and guide teams through the agile transformation process.
Throughout my career, I have consistently demonstrated a commitment to driving innovation, fostering team collaboration, and achieving impactful results.
Entain Group
Leading the Global Casino Integrations product and delivery teams, responsible for onboarding and integrating gaming suppliers across all regulated markets. Driving platform scalability, automation of game certification and testing, supplier performance optimisation, and seamless aggregation architecture. Collaborating with commercial, compliance and technology stakeholders to accelerate supplier integrations, reduce operational friction and enhance casino content performance across multiple brands worldwide.
Dec 2024 - Present
Independent Consultancy
Provided strategic product and technology advisory services to organisations in digital, gaming and eCommerce sectors. Supported executive teams in defining product vision, optimising team structures, accelerating time-to-market, and improving performance metrics. Led transformation initiatives focused on agile delivery, automation and scalable platform architecture.
May 2024 - Dec 2024
Betsson Group
Owned the mobile apps product vision, strategy and execution across multiple brands and markets. Reduced time-to-market by 60%, increased revenue contribution by 40%, scaled the team by 30%, and led the delivery of the first unified ONE app platform. Built a strong product culture balancing innovation, operational excellence and commercial impact.
June 2022 - April 2024
Raketech
Responsible for forming the development team and managing the company's strategic project portfolio, ensuring alignment with strategic objectives, providing change management, monitoring progress and people management. I also contributed to the company's transformation to Agile practices and intrapreneurship, succeeding through the IPO process.
Jan 2017 - May 2022
Tipico
Formed and lead a team of frontend, backend, quality assurance, automation, and software architecture members. Managed complex business projects, budgets, resource allocation, agile transformation, and collaboration with cross-functional teams.
Apr 2013 - Jan 2017
KPMG
Software Architect on eCommerce projects, responsible for user requirements, architectural design, development, release and technical leadership. Successfully delivered several projects on time, budget, and with high customer satisfaction.
Aug 2004 - Apr 2013Elevating Expertise: Recognised Certifications Validating Professional Proficiency..
Voices of Excellence: What Others Say
Insights Unleashed: Exploring Ideas, Navigating Trends.
I'm always eager to connect with like-minded individuals, businesses, and innovators. Whether you have questions, ideas, or potential collaboration opportunities, I'm here to listen. Feel free to drop me a message, and let's start a conversation. Your insights and inquiries are not just welcomed; they're the sparks that fuel innovation.