Roderick Cassar, product and technology leader at Entain

I work at the intersection of product and technology in iGaming. At Entain I lead casino integrations: supplier onboarding, platform scalability, game certification and the operating rhythm that gets content live across brands and regulated markets.

I value loyalty, trust and clear thinking. I still get close to the work when it helps, and I spend most of my time making teams faster — clearer product bets, cleaner platforms, and less operational friction.

Over two decades I have formed product and engineering departments, taken companies through agile and IPO change, and delivered mobile and eCommerce platforms that had to perform commercially. The through-line is the same: build the team, set the standard, and ship things that move the business.

Roderick Cassar signature

Competencies & Skills

The work I do sits between product, technology and delivery — especially where iGaming platforms have to integrate, scale and stay compliant.

Casino Integrations

Product Leadership

Technical Leadership

Agile Delivery

Platform Architecture

iGaming

eCommerce

Regulated Markets

User-Centric Design

Team Building

Data-Driven Decisions

Commercial Delivery

20

Years in product & technology

10

Regulated markets

4

Product & engineering orgs formed

6

Awards won

How I can help

Advisory and hands-on leadership for product, engineering and iGaming platform teams.

Casino & Supplier Integrations

Design and run the path from supplier onboarding to live casino content — certification, configuration, aggregation and the operating model that keeps it moving across brands and markets.

Product Strategy

Help leadership teams set a product vision, choose the bets that matter, and translate market and competitive insight into a roadmap the business can actually deliver.

Engineering Leadership

Form, coach and scale product and engineering teams. Clear ownership, healthier delivery cadence, and a culture that can ship without burning people out.

Platform Architecture

Review technical architecture for scale, security and cost. Practical recommendations for platforms that have to integrate many suppliers and still stay operable.

Data-Driven Product Decisions

Put the right KPIs, analytics and decision loops in place so product choices are based on performance, not opinion.

Agile Transformation

Help organisations move from process theatre to working Agile — training, operating rhythm, and the change management that makes it stick.

Experience

From eCommerce architecture at KPMG to product and engineering leadership in iGaming — now leading casino integrations at Entain.

Entain logo
Current role

Entain

Casino Integrations — Product & Technology

Leading the Global Casino Integrations product and delivery teams at Entain. Responsible for onboarding and integrating gaming suppliers across regulated markets, driving platform scalability, automating game certification and testing, and improving supplier performance. Working with commercial, compliance and technology teams to reduce friction and get casino content live across brands worldwide.

Dec 2024 – Present
Independent Consultancy logo

Independent Consultancy

Product & Technology Consultant

Advised digital, gaming and eCommerce organisations on product vision, team design, time-to-market and platform architecture. Led transformation work around agile delivery, automation and scalable operating models.

May 2024 – Dec 2024
Betsson Group logo

Betsson Group

Head of Product Development (Mobile Apps)

Owned mobile-app product vision, strategy and execution across multiple brands and markets. Reduced time-to-market by 60%, increased revenue contribution by 40%, scaled the team by 30%, and delivered the first unified ONE app platform.

June 2022 – April 2024
Raketech logo

Raketech

Head of Development & Strategic Projects

Formed the development organisation and ran the strategic project portfolio with the COO. Led people, change and delivery through the company’s Agile transformation and IPO.

Jan 2017 – May 2022
Tipico logo

Tipico

Head of Software Development

Built and led a multi-disciplinary software team covering frontend, backend, QA, automation and architecture. Owned complex delivery, budgets, resource allocation and the Agile transformation of the sportsbook platform.

Apr 2013 – Jan 2017
KPMG logo

KPMG

Technical Architect

Software architect on enterprise eCommerce programmes. Owned requirements, architecture, delivery and technical leadership, taking projects live on time, on budget and with high customer satisfaction. Clients included Avnet, GoPro, Pandora and Bugaboo.

Aug 2004 – Apr 2013

Education & certifications

Computing, management, product and agile leadership — from the University of Malta to Scrum Alliance.

Masters in Entrepreneurship

University of Malta · 2023–2024

Bachelor of Commerce (Hons) — Management

University of Malta

Bachelor of Science (Computing)

University of Malta

Blockchain and Smart Contract Programming

LAS3019 · University of Malta

Extreme Java Development

LAS3006 · University of Malta

Intershop — Certified Developer & Architect

Certified Product Owner

Boris Gloger

Digital Product Management: Modern Fundamentals

Coursera

Certified Distributed Management Program

Remote-How

Certified Agile Leadership Essentials

Scrum Alliance

Certified Agile Leadership for Organisations

Scrum Alliance

Certified Scrum Master

Scrum Alliance

Certified Agile Leadership for Teams

Scrum Alliance

Testimonials

Recommendations from people I have worked with, published on LinkedIn.

I have worked with Roderick for over a year at a prominent gaming company in Malta. Throughout this time, he has demonstrated an unwavering determination in making whatever enterprise he is a part of, as success. Roderick’s evident knowledge of managing timelines and resources effectively stand out as some of his best skills. Furthermore, his ability to motivate the entire team has always shown through and propelled the entire area to new heights.

Arthur Demanuele iOS Tech Lead & Senior Software Engineer LinkedIn recommendation

I had the privilege of collaborating with Roderick for a brief period. Despite the short duration, his profound sense of ownership was evident. His passion for his work radiated throughout the team, positively influencing every aspect of our projects. Roderick played a pivotal role in my onboarding process, providing me with the necessary support to excel in my role. For anyone in search of a leader capable of motivating their team towards achieving exceptional results, Roderick is undoubtedly the right choice.

Davide Senatore Colleague LinkedIn recommendation

See more recommendations on LinkedIn

Writing

Notes on leadership, team culture and how high-performing teams actually work.

Want to talk?

Product, technology, casino integrations, or how teams actually get work out the door.

Connect with me

Contact

If you want to talk product, technology or iGaming — or just say hello — LinkedIn is the fastest way to reach me.

LinkedIn

Malta · open to a conversation

linkedin.com/in/rcassar